Episode 42: December 2-5, 2011 - click to download episode
The final edition of the show for 2011!
And what a wrap-up we have in store: from the Walkley Award winning sensation that is JULIAN ASSANGE; to the state of the world in a post-NOTW media environment; as well as facing off against the notions behind social network monetisation strategies.
Showing posts with label Advertising Media. Show all posts
Showing posts with label Advertising Media. Show all posts
Fourth Estate Finale 2011!
#vilekyle; The 123 on the ABC; Popcorn kernels content; Advertising fair/fowl play
Episode 41: November 25-28, 2011 - click to download episode
As the end of the year looms closer; on this penultimate episode of FOURTH ESTATE for 2011, the team chooses to reflect upon the TV prospectives for the ABC; plus finding out more about user-generated film-making techniques and advertising tactics causing controversy...
....And speaking of controversy, KYLE SANDILANDS has stepped on toes (again).
Kids tech-savvier; CBAA Conference; Moleskine(d);
EPISODE AIRING: 11 - 14TH NOVEMBER
CLICK ABOVE TO DOWNLOAD EPISODE
Groundbreaking
research published that compared and contrasted the internet usage of children
aged 9-16 from 26 nations, shows Aussie kids are proficient and tech-savvy at a
younger age than European counterparts'. Mig Caldwell spoke to PROF. LELIA
GREEN
- CBAA 2011
CONFERENCE: DYLAN BARBER
Looking ahead
to the future for radio broadcasting, the Community Broadcasting Association of
Australia (CBAA) has had a pretty big year, what with addition to the digital
spectrum.
- THE
MOLE(SKINE)CROWD(SOURCE): ANNIE WYLIE
Annie Wylie
gets into a heated - and fun - discussion over the idea from Moleskine notebooks
to source out new cover art from graphic designers
- FEATURE WRITER ERIN O'DWYER: NATHAN COATES
Spoke to the
prolific journalist about the life of the freelancer and reporting during the
Pauline Hanson years
Public radio and Occupy protests; Australian Cartoon Awards; Mummy bloggers
Episode airing November 4-7, 2011
click to download the episode as a podcast

OCCUPY PROTEST AFFECTS OCCUPATION - NATHAN COATES
New
York based journalist, Caitlin Curren, was fired from public radio station WNYC
for going to an Occupy Wall Street rally and holding up a placard.
The
sign held by Curren included a published quote from journalist, Conor
Friedersdorf, who had written about bad bank loans.
GOLD STANLEY AWARDS - ANNIE WYLIE


Pictured are the entrants that are in the running for one of the bronzed Stanley awards or the sole coveted Gold trophy
MUM'S THE WORD - MIG CALDWELL
The online market has been proving a tough one to crack for all too long now, but it seems major media groups as FAIRFAX and NEWS LIMITED are potentially sitting on a goldmine with the move to tap into the hugely popular mother networking.
Referred to as "Mummy bloggers", stay-at-home mum's who may dabble at keeping a blog about their little bundles of joy are suddenly being approached by the major companies to endorse its product in a posting.
Media in aftermath of the Bolt finding, Pink Media gets the green, Mental Health Month
EPISODE AIRING OCTOBER 7-10 (click to download episode)

Tweetin' the blues - Nathan Coates
The latest Mindframe media heading Mental
Health Month is an initiative aimed at combatting depression and held an online
Twitter discussion - (Lifeline is always available as a freecall on 13 11 14)
Pink media market - Mig Caldwell
One man living the self-professed "gay
dream", BEN MULACHY, has since tapped into the gay lifestyle as a
commodity, with the market estimated to contribute some $20 billion: hence the
birth of the unique and socially conscious PINK MEDIA GROUP.
After the Bolt - Dylan Barber
What media independence means in the wake
of the Andrew Bolt ruling of racial vilification in the Federal Court,
according to Crikey's media and communications writer and Journalism Convenor
at Swinburne University, MARGARET SIMONS.
Trust in Me(dia); Because you're worth it; Indiehub
EPISODE 24: 29 JULY - 1 AUGUST
And, because, apparently, you're worth it the UK Advertising Standards body has ruled against airing commercials produced by cosmetic giant, L'oreal and featuring the celebrity faces of Julia Roberts and Christy Turlington (pictured below), due to a misleading amount of retouching applied. Should Australia adopt similar rigid standards in advertising? ANNIE WYLIE investigates.
DOWNLOAD STORIES (Right-click and "save as" on links below)
(click link above to download full episode)
In light of this whole News of the World scandal, how much would you say that public perceptions of the media has changed? A recent survey showed the ABC out on top alongside SBS with poor scoring at the News Ltd end of the scale, as DYLAN BARBER discovered upon speaking to Crikey columnist, Bernard Keane, where they debate over notions of trust in relation to the media, particularly within Keane's own realm of online opinion columnist.

Plus, LOUISE BROOKS explore the latest renewal of hope in the ongoing battle between retailers and online sellers, with the founding of a new initiative for independent retailers, INDIEBOUND, another missile launched against its enemy, in an ongoing David (Jones) and Goliath battle.
Play School's mid-life crisis; Murdoch's minions and not sold on government ads...
This week, we delve further into the News of the World in the aftermath of Murdoch's public disgrace, PROF. ALAN KNIGHT, takes on the hard issues: from accountability to the reportage of the scandal as offered up by Murdoch's own, Australian newspaper.
He also confronts CAROLINE OVERINGTON over her op-ed pieces as NATHAN COATES reports.
![]() |
Image courtesy of the ABC |
And, should tax-payers cough up for the new ad campaign about carbon tax? TIM ROXBURGH reports on the responses from political opposition.
DOWNLOAD STORY FILES
(RIGHT-CLICK AND SAVE AS ON LINKS BELOW)
Pressing issues in photojournalism; The pointe on social media; self-regulation in advertising all junk?
Also grassroots social advocates/anarchists GETUP! found itself muffled by commercial TV in an effort to exploit the dealings done by major retailer Harvey Norman.
And with all this going on, we also checked out the following:

Annie Wylie got to the fundamental pointe in marketing the ballet in an upwardly social way, thanks to extensive research into the impact social media plays in engaging the community with the arts.
And Natasha Egan confronts the idea of self regulating advertising aimed at children as a heaped feeding of junk...
Story files for download (right-click and save as)
No Glee for Books; No talk about crime against journos; No God and No need to bring headphones!
17-20 JUNE, 2011 - CLICK TO DOWNLOAD EPISODE
This week, on THE FOURTH ESTATE, we peruse over the future for bookshops; the vulnerability of journalists; atheism and good, old-fashioned quality radio features...
- NO GLEE FOR BOOK SALES? KATE BURRASTON:
Gleebooks co-owner weighs in on the debate surrounding the future of Australian book retailers in light of news that some 500 staff across the country were cut from Angus and Robertson chains.
- GIVING A VOICE TO THE UNSPOKEN - LEANNE TORPEY
Committee to Protect Journalists has released a report "The silencing crime: sexual violence and journalists". offer up some rather confronting statistics that are left unreported that is the number of journalists that fall victim to sex crimes whilst on the beat.
- ATHEISTS APPEAL TO AUSTRALIANS TO APPEASE GOD VIA AD CAMPAIGNING - NATHAN COATES
We explore the god-given right to advertise atheism, as is the current billboard campaign advocating the right to declare your belief system (or lack thereof) on the Census.
- DON'T BE LEFT "IN THE DARK" FOR GOOD RADIO - MIG CALDWELL, MIKE WILLIAMS & TONY BARRELL
Light is shed about "In the Dark": a communal project in audio appreciation that draws from an old-school appreciation of radio as evocative story-teller.
This week, on THE FOURTH ESTATE, we peruse over the future for bookshops; the vulnerability of journalists; atheism and good, old-fashioned quality radio features...

Gleebooks co-owner weighs in on the debate surrounding the future of Australian book retailers in light of news that some 500 staff across the country were cut from Angus and Robertson chains.
- GIVING A VOICE TO THE UNSPOKEN - LEANNE TORPEY
Committee to Protect Journalists has released a report "The silencing crime: sexual violence and journalists". offer up some rather confronting statistics that are left unreported that is the number of journalists that fall victim to sex crimes whilst on the beat.
- ATHEISTS APPEAL TO AUSTRALIANS TO APPEASE GOD VIA AD CAMPAIGNING - NATHAN COATES
We explore the god-given right to advertise atheism, as is the current billboard campaign advocating the right to declare your belief system (or lack thereof) on the Census.
- DON'T BE LEFT "IN THE DARK" FOR GOOD RADIO - MIG CALDWELL, MIKE WILLIAMS & TONY BARRELL
Light is shed about "In the Dark": a communal project in audio appreciation that draws from an old-school appreciation of radio as evocative story-teller.
Rip and Roll for advertising; the hip new online democracy enabler; Indonesian community radio and freebie laptops
A new safe sex campaign in Queensland (above), rip and roll was removed from bus stops leading to thousands protesting via facebook and twitter within hours, reversing the decision and resurrecting this important public health message

And does your say ever get spruiked on q and a? meet the brazen young team of volunteers busily wooing fraser whilst attempting to run for a seat in every federal election
Plus the laptop giveaway incentive
Lifeline needed for Murdoch but is being offered as online support..Greenpeace says it peace; Defence Force vulnerable towards social media
EPISODE AIRING APRIL 15-18, 2011
download story files below on headings
Shant Fabricatorian offers up the scoop on the News Corporation tabloid, News of the World, amidst the controversy that arose after revealing the paper's employees were hacking into the phone accounts of public figures. He spoke to- amongst others - former NOTW editor, JAMES ANSLOW.
In light of the public airing of Defense Force dirty laundry online, there have been concerns surrounding the use of social media and the policies, or lack thereof, put in place regulating one of the most tightly controlled regimes. But, as Nathan Coates proposed, if the US have a set of practices in place, why can't Australia?
It must be a hard task, but international environmental lobbyist, GREENPEACE, generally stand out in producing clever and insightful campaigns that manage to incorporate parody of popular culture phenomena as well as driving home a serious message.
However, the latest campaign efforts from GREENPEACE AUSTRALIA, attacking one of the major four banks on their coal trading policies, has been met with a mixed response. click here
So, under the creative direction of witty advertising agencies, such as Chaser writer, Charles Firth, even Greenpeace can make a statement without preaching
But while the Wiggles parody is genuinely funny, the recent attack on ANZbank has been criticised for being - above all else - lame.
So, what do you think, is it fair to target one of the major four banks when they all are as bad as each other? You be the judge...
And finally, LIFELINE, is trialling an online format of its telephone counselling services, designed to appeal to the younger, tech-savvier generation as well as addressing the growing problem of teen suicide rates. Ellie Schneider looked at some of the surrounding issues that may arise...
Episode 8: April 8-11, 2011
This week on The Fourth Estate, we get down to the nitty gritty on THAT lawsuit, plus a new venture in uniting the world of citizen journalism, a school holiday event causing grief and the full 360 on the creative media industry..
#1: THE NUTS AND BOLT(S) OF RACIAL VILIFICATION - CATHERINE ZENGERER
We firstly offered up the two sides of a current case being tried before the courts that has left the public divided: Andrew Bolt faces charges of racial hatred from comments published in the past about Aboriginal race.
To download the stories below, right click and save as on the hyperlinks below...
We firstly offered up the two sides of a current case being tried before the courts that has left the public divided: Andrew Bolt faces charges of racial hatred from comments published in the past about Aboriginal race.
#2: CITIZEN JOURNALISM OF THE WORLD, UNITE - ELLIE SCHNEIDER
Plus, we meet a man on a mission, as GARI SULLIVAN launches a new approach to uniting the citizen journalism community at large as well as ensuring them a tidy profit.
Plus, we meet a man on a mission, as GARI SULLIVAN launches a new approach to uniting the citizen journalism community at large as well as ensuring them a tidy profit.
#3: QUESTIONABLE STANDARDS MAINTAINED FOR YOUTH EVENT - JOHN GIBB
The school holiday event that has sparked concerns over the message being promoted in the minds of our young and impressionable teens, with a music festival promoting controversial artists to headline the Forever Young under-age event in Melbourne.
The school holiday event that has sparked concerns over the message being promoted in the minds of our young and impressionable teens, with a music festival promoting controversial artists to headline the Forever Young under-age event in Melbourne.
#4: THE FULL 360 ON MEDIA AND MARKETING - MIG CALDWELL
And offering up a 360 perspective on the media and marketing worlds: the conference organised by internet forums as posted on the mumbrella website is coming soon to a convention centre near you, as the two day event aims to address the lifespan (or death) of both television and newspapers; as well as the four current generational groups.
And offering up a 360 perspective on the media and marketing worlds: the conference organised by internet forums as posted on the mumbrella website is coming soon to a convention centre near you, as the two day event aims to address the lifespan (or death) of both television and newspapers; as well as the four current generational groups.
Episode 7: April 1-4, 2011
IT'S YOUR ON-AIR GUIDE TO MEDIA SURVIVAL FROM THE MOST INVESTED SOURCE: INDEPENDENT RADIO
TO SUBSCRIBE TO THE SHOW'S WEEKLY PODCAST - CLICK HERE,
-downloads as listed below, right-click and "save as" to obtain any of the files from the show, including the whole show download available here
-downloads as listed below, right-click and "save as" to obtain any of the files from the show, including the whole show download available here
#1: GOOGLE PLAN TO DIGITISE BOOKS PUT ON THE SHELF - MIG CALDWELL
If you could put a value on every book published in the last hundred years, what would you see as a fair settlement?

But this settled amount was overruled by the Supreme Court, citing that further control of information would mean that Google would dictate a large proportion of the world's information flow.
#2: iVote, iFlop..? ELLIE SCHNEIDER
In the dawning of a new State government for New South Wales following the recent election, looked at the celebrated development introduced for the disabled or absentee voters - "the eVote" - which enabled an online ballot system for individuals to cast their vote without entering a traditional polling booth.
But there has been outcries from media commentators and others that dispute the compromised privacy rights that come from such a voting system.
Not only that, but we look into the argument that it's even possibly, a psychological ploy.
But there has been outcries from media commentators and others that dispute the compromised privacy rights that come from such a voting system.
Not only that, but we look into the argument that it's even possibly, a psychological ploy.
Well it's often joked about the obsessive gaming types, but the "Warcraft Widows" who have lost quality within relationships because of the excessive amount of time dedicated to online gaming. But it is a very real and serious habit according to a child psychiatrist - and others that profess to be addictive type gamers - yet it is left unacknowledged in the medical profession
Postmodern design theorist and founding father, JONATHAN BARNBROOK, of the UK, most revered for his anti-corporate graphic logos associated with his work at ADBUSTERS recently visited Australia and hosted a design workshop for University of Technology's Visual Communications students.
The resulting efforts in design-focussed message of political conscience will be exhibited at the public gallery showing over the coming week. But doesn't there lie within these notions of anti-corporate working in design without blatant hypocrisy, as was proposed to two of the exhibitors, final year students, TEGAN HENDEL and ASHLEIGH STEEL.

The resulting efforts in design-focussed message of political conscience will be exhibited at the public gallery showing over the coming week. But doesn't there lie within these notions of anti-corporate working in design without blatant hypocrisy, as was proposed to two of the exhibitors, final year students, TEGAN HENDEL and ASHLEIGH STEEL.

Design Needs Less Mercenaries and More Guerrillas
opens on Thursday 7 April from 6-8pm til April 10
at Fraser Studios, 10-14 Kensington St, Chippendale.
at Fraser Studios, 10-14 Kensington St, Chippendale.
Episode 6: March 25-28, 2011
To download story files below, right-click and "save as" on the title hyperlink, CLICK HERE, for access to the show podcast
This week, the show was set to "global roaming" after a week of local media reports echoing that of a schoolyard tussle...from the ABC's shock homophobic tweet running across the Q and A screens recently, to the major networks battling it out for the rights to a quadrangle fight between two schoolboys that ultimately went viral.
So, in an effort to avoid this "Lord of the Flies" media mentality, and leaving NSW State politics to the real diehards, here's what we showcased:
A recent decision by German publication, Der Spiegel, to publish some graphic images depicting a "kill squad" posing alongside their dead victims was under fire in terms of the need to publish such horrifying images.
Like our own ABC, the US public broadcaster, NPR, is in danger of having funds cut, after a very public airing of opinions by NPR's management that were decidedly anti-Tea Party. With an alleged left-wing bias dogging the station for many years, this may be the final straw, if the Republicans have their way.
Closer to home, there have been calls - and subsequent debates - over whether a rating system should be applied to public billboards advertising, following calls to take down an outdoor ad promoting the event, Sexpo. Lobbyists believe that the self-regulatory code of standards is ineffective as it stands and doesn't serve in the interests of community standards
#4: Google not "feeling lucky" in China - Brit-Helen Johansen
Google is claiming that the Chinese government is blocking the Chinese people’s access to the Gmail service, believed to be part of a crackdown by the Chinese regime in response to online calls for a so called “Jasmine Revolution”.
Episode 4: March 11-14
Women don't talkback! Plus: groundbreaking media law amendment passed; KFC's fast bowl and what for the NBN when heading bush?
Another grande week, still giddy from the post-feminist content to emerge from the 100th annual International Women's Day, as well as new revelations, plus old junk and taking the NBN out bush..
Finally, The Fourth Estate can celebrate a landmark achievement in media law, with Greens Senator, Scott Ludlam, ensuring the passing of the Evidence Amendment (Journalists' Privilege) Act, 2010.
The amendment called for a re-defining of both the notion of who a journalist is and in turn, what news media might be, to revive public interest ideals by enabling informants to remain anonymous without seeing a journalist in contempt of court. STILGHERRIAN spoke to Mig Caldwell over the implications.

But there won't be any women claiming this title any time soon, according to seasoned radio broadcasters, ANGELA CATTERNS and JULIE MCCROSSIN, who recall some of their own personal career battles in being a woman on the airwaves.
#3: KFC and Cricket declared too much junk in the trunk - JOHN GIBB
Recently an ongoing investigation has been running to expose the potential harm that comes from celebrities endorsing unhealthy lifestyle habits: such as the longrunning sponsorship deal fast food giant KFC has maintained with Cricket Australia.
The concern being, according to nutritionist, KAYE MEHTA, the impact that this type of commercial arrangement has on the health of children in a time of rapidly rising obesity statistics.
A recent survey conducted amongst 1040 residents in regional and rural Australia has reported that the majority are unwilling to foot the costs in spite of acknowledging the potential the national broadband network had in the bettering of their livelihoods. SIMON VAN WYK, survey director, talks us through some of the confusions felt by our rural dwellers.
R U OK? DAB=RIP? Grafitti101 and junk food ads
This week: Fourth Estate gets naff with graff and finds out if U R OK, amongst other media-related endeavours..
October 7 might have seen you fielding seemingly random requests concerning your well being, but as CARRIE FELLNER reports, it was the official advent of R U OK Day? - part of a widespread effort in suicide prevention, also coinciding with Mental Health Awareness Month.*

New kid on the block, ANNIE WYLIE, takes it to the streets in an effort to interpret some of the more mixed messages stemming from the graffiti and street art movement, from Melbourne tourism to Islamophobia..
Call 13 11 44 to access Lifeline, 24/7, or click here for more options if U R NOT OK...
Conflict journalism; iphones; corporate paedophilia and the Big O!
CARRIE FELLNER keeps abreast with all the latest in women's health technologies, checking in with Dr. K's Breast Checker iPhone app, weighing up the benefits over the risks.
PHILLIP ADAMS coined the term "Corporate paedophilia" and now, JASON RUSHTON looks further into the sexualisation of children in advertising, and how a group of like-minded and concerned citizens are using grassroots media to fight back.
And we get the Big O! After news of the impending arrival of pop culture's biggest phenomenon, OPRAH WINFREY, is heading to Australia with her entire self-titled talk show. MINA SAMANDAR discovers why Oprah's deemed to become the next Sydney Olympics in terms of the country's pulling power.
Greens' rage; radio rules; and we're ad savvier and fringed up..
This week on the show...we continue to await any monumental decisions by the newly sworn in Labor government.... what internet filter?

MIG CALDWELL is cheered to discover that in spite of talk about the Federal election being all about social media networking sites such as Twitter, radio airtime proved to come up trumps over the course of the campaign.
CARLY NASON spoke to visiting US author, JAMES OTHMAN, who penned the book, "Adland" and is inspired by Australia's enthusiasm over marketing tricks taught to us by shows as "The Gruen Transfer", click here
And MIG CALDWELL finds out about the Sydney Fringe Festival debut and its marketing technique in using a blog to spread the word.
18th-21st June
SBS subs on sub-titling; Hacktivism, and John Brumby: An Unlikely Feminist
- SBS subs on their sub-titling: Lauren Day - An allegedly over-exaggerated report citing the costs involved in sub-titling is excessive for the resource-poor broadcaster, has led to the axing of staff employed as sub-title writers. But is this just another bad decision made by the network, in an effort to become a commerical success? Featured: Ben Eltham - Centre for Policy Development
- Hacktivism: Nothing new, except on Facebook: Mig Caldwell - The notion of hacking or forcing entry into another computer account in the hopes of inciting social and political change, or, hacktivism, has been around since the 1980's. A speight of Turkish hacks into individual Israeli's facebook profile's to promote messages of hatred in the aftermath of Gaza flotilla attacks is, however, a first..FEATURED: Stilgherrian - media commentator, freelance journalist; producer of Podcast series: The 9pm Edict; Roger Thompson: Head of Research
- Victoria wants to legislate against sexist advertising: Mig Caldwell - We all know that sex sells, or at least, judging by the amount of sexually implicit material used to endorse products, we do...And according to Victorian State Premier, John Brumby, it's time Australia said no to the sexual exploitation of women in the communications industry. However, the call to govern the self-regulated advertising code of standards is not sitting well with the industry...FEATURED: Lauren Rosewarne - expert in gender and media studies at Melbourne University; author of such titles as: Cheating the Sisterhood: Infidelity and Feminism
11th-14th June
Wikileaks arrest; BP's anti-PR move; Waging cyber-war; Community radio station singin' for their supper
Wikileaks Arrest: Flint Duxfield - the internet enfant terrible of the media industry, Wikileaks - a website founded by the Australian ex-pat, Julian Assanges - left a furore in the wake of its release of the government ordered attack on a group of civilians captured on video in Iran. The man responsible for its release has since been detained. Featured:
BP's Google buyout of search term: "oil spill": Rosemarie Lentini - Dubbed the most hated man, CEO of BP, Anthony Hayward, has bought out search terms from Google that may reflect badly on the company, in the oil spill aftermath from hell. Featured:
Waging cyber-war?: Stephanie Kate-Bratton - The once sci-fi sounding idea of cyber-war may be waging warfare on a website near you! Featured: Graham Ingram - AusSEC General Manager; Duncan Unwin and Dr. Herbert Lin - web security experts
Singin' for their (broadcast) supper: Mig Caldwell - Following reports of community stations in financial hardship, one Sydney radio station, Eastside, sought to use their grant money productively, with the resulting product: their first self-produced CD, taken from a live concert they hosted last year. Featured: Tony Smythe - Eastside Radio Station Manager; Matt Keegan Trio (music)
"Northcote (So Hungover)" : The Bedroom Philosopher. Why this satirical songwriter is laughing all the way to the bank, thanks to the Metlink tram service..
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